Will customers wait for it?
How much data the page downloads
We check this as: Page weight (median of 3)
Why it matters
A heavy page takes longer to load, especially for a customer on a weak mobile signal at a job site. Every extra megabyte is time your customer spends staring at a blank screen instead of your phone number.
How we deliver it
We measure this directly, the median of three real page loads, and keep pages lean: optimized images, no bloated plugins.