Will customers wait for it?
How fast something appears on screen
We check this as: First contentful paint (median of 3)
Why it matters
First contentful paint is the moment a visitor sees anything at all on the page, instead of a blank white screen. A slow first paint feels broken, even if the rest of the page is on its way.
How we deliver it
We measure this directly, the median of three real page loads, and build lean pages that show something useful right away.