Can customers reach you?
Advertises emergency or 24/7 service
We check this as: Advertises 24/7 or emergency service
Why it matters
A burst pipe or a dead furnace on a Sunday night is exactly when a customer is searching. If your site does not say you handle emergencies, they assume you do not, and they keep searching.
How we deliver it
If you offer emergency or after-hours service, we make sure it is stated clearly on the page, right where a customer in a hurry will see it.