Will customers wait for it?
Sends data efficiently
We check this as: Response compression (gzip/br)
Why it matters
Compression shrinks the data your site sends before it travels over the network, the same idea as zipping a file before emailing it. A site without compression sends more data than it needs to, which slows everything down.
How we deliver it
Our hosting compresses every response by default, so pages arrive faster without any extra work on your end.